How to Increase Sales on Shopify
Having a Shopify store is a valuable asset for any seller as it allows you to sell your products with the complete freedom to market products and manage inventory as you see fit. Often, the challenge for new sellers is to drive traffic to their new stores and find ways to generate more sales on Shopify. Other sellers with established storefronts may see activity on their stores but buyers aren’t purchasing the items that they are browsing. Fortunately, there are many strategies that sellers can employ to increase sales on Shopify that include optimizing website performance and content, using effective email and social media marketing, and offering incentives to customers to purchase products or become repeat buyers.
20 Ways to Increase Sales on Shopify
- Optimize Your Website for Mobile Shopping: Mobile shopping is on the rise, and with templates designed for mobile browsing, Shopify makes it easy to optimize your store for shopping on the go. Use the mobile optimization features to ensure that your store is easy to navigate and looks great on any device.
- Offer Free Shipping: Free shipping is one of the most effective ways to increase sales on Shopify. Not only does it help to attract shoppers, but it also gives customers an incentive to purchase from your store.
- Utilize Free Trials and Discounts: Offering discounts and free trials are a great way to increase sales on Shopify. Not only does it attract more customers, but it also encourages them to purchase more than they normally would.
- Leverage Social Media Marketing: Social media is an effective way to reach potential customers and increase sales on Shopify. Take advantage of platforms like Facebook, Instagram, and Twitter to promote your store and drive sales.
- Create an Effective Email Marketing Strategy: Email marketing is an effective way to reach customers and increase sales on Shopify. Create an email list and send out newsletters and offers to keep customers coming back to your store.
- Implement a Loyalty Program: Loyalty programs are a great way to reward customers for their continued business and encourage them to purchase more from your store. Create a loyalty program that offers rewards for customer loyalty and watch your sales increase.
- Utilize Search Engine Optimization (SEO): SEO is important in driving traffic to your store. Utilize SEO strategies such as keyword research and link building to optimize your store for search engines and increase sales on Shopify.
- Take Advantage of Referral Programs: Referral programs are an effective way to increase sales on Shopify. Offer discounts and other incentives to customers who refer others to your store.
- Utilize Visual Merchandising: Visual merchandising effectively draws customers in and increases sales on Shopify. Create an attractive website design and use visuals like product images and videos to engage customers and drive sales.
- Create an Engaging Blog: Blogging is a great way to engage customers and increase sales on Shopify. Create interesting and informative content to draw customers in and encourage them to purchase from your store.
- Write Product Descriptions That Sell: Product descriptions are an important part of increasing sales on Shopify. Write product descriptions that are detailed and engaging to encourage customers to purchase from your store.
- Utilize Retargeting Ads: Retargeting ads are an effective way to increase sales on Shopify. Create ads that target customers who have already visited your store or interacted with your products.
- Offer Multiple Payment Options: Offering multiple payment options is an effective way to increase sales on Shopify. Make sure to offer a variety of payment options to give customers more flexibility when it comes to making purchases.
- Utilize A/B Testing: A/B testing is an effective way to improve your store’s performance and increase sales on Shopify. Test different elements of your store to see which ones are most effective in driving sales.
- Integrate User Reviews: User reviews are an effective way to increase sales on Shopify. Encourage customers to leave reviews on your products to give potential customers more confidence in making a purchase.
- Optimize Product Images: Product images play an important role in increasing sales on Shopify. Make sure to optimize your product images for the web to give customers a better idea of what they are buying.
- Redirect Traffic from other Marketplaces: If a seller has sold on other channels previously, there is a valuable resource of past customers that could generate sales on a new Shopify website. With email campaigns, take advantage of customer data that you have recorded previously to target potential buyers for products being sold on the Shopify website.
- Conduct Product Research: If you have products on your Shopify store that simply are not selling, consider replacing them with merchandise that is more in demand and reflective of your target audience and brand. There are many product research search engines available that can identify market trends and products with a higher sell-through rate.
- Improve Website Performance: How fast a website loads can have a significant effect on how many users find a Shopify store and complete checkouts. Websites with better performance metrics rank higher on Google searches. Also, if a website can load navigation elements and product pages more quickly, users are more likely to stay browsing on the site long enough to find an item for purchase.
- Define Target Audiences: It’s difficult for new sellers to compete if their Shopify store offers a selection of products with no common theme. Instead, focus on a smaller collection of items that can target specific audiences which makes it considerably easier and less expensive to design marketing and advertising campaigns.
Struggling to convert traffic into sales on Shopify? Here are 6 possible explanations
- Poor product presentation
If you’re not showcasing your products in the best light, then customers may not be able to appreciate their value and may not be willing to make a purchase. Make sure you are taking great photos of your products and providing detailed descriptions of their features and benefits.
- Poor website navigation
If your website is difficult to navigate, customers may not be able to quickly find the products they’re looking for. Make sure that your website is easy to use, with a clear menu, search bar, and other tools that make it easy for customers to find the products they need.
- No product reviews
Product reviews are one of the best ways to build trust with customers and convince them to purchase. Ask customers to leave reviews of your products, and make sure they’re prominently displayed on your website.
- No incentives for purchase
Providing incentives for purchase – such as discounts, free shipping, or coupons – can be a great way to encourage customers to make a purchase. Make sure you’re using incentives to your advantage.
- Unclear or outdated website content
Having outdated or inaccurate information on your website can be a major turnoff for customers. Make sure you’re regularly updating your website content to ensure it’s accurate and up to date.
- No customer support
If customers can’t get answers to their questions or help with their orders, they’re unlikely to make a purchase. Make sure you have an easy-to-use customer support system in place to ensure customers can get the help they need.
Generating More Sales for Your Online Shop Is an Ongoing Process
There are proven strategies that sellers can employ today to increase traffic to their Shopify stores and convert more visitors to purchasing customers. However, running a successful ecommerce business requires a regular process of monitoring traffic and analyzing which products are generating sales. Sellers can then adjust by researching products new to the market that match their brand and audience and replacing underperforming inventory with these items. It’s always wise to constantly be looking to social media sites, forums, and communities to connect directly with potential buyers interested in your merchandise. As your business progresses, you can accumulate a reliable group of repeat customers that generate consistent sales on Shopify.
FAQ: How to increase Shopify sales
What are the most important factors for increasing Shopify sales?
Once a store is up and running, the next challenge is how to generate sales on a Shopify website. For new sellers to achieve their ecommerce goals, it’s best to focus on a small number of proven strategies to increase sales. First, attract new potential customers to your site through sound SEO and design strategies to improve search ranks in Google. Then, invite buyers using coupon codes and encourage repeat business through similar promotions. Once you have increased traffic to your Shopify store, ensure that page navigation and site performance is adequate so that buyers can find products to purchase with as few clicks as possible. Finally, offer a checkout system that includes as many payment options as possible without the buyer becoming confused or distracted during the process.
How can I gain more customers and repeat buyers?
A great way to encourage new buyers to shop at a Shopify store is by offering incentives to buy merchandise. A coupon code for purchases can convince hesitant buyers to try your storefront for the first time. Make sure that coupon codes are prominently displayed on websites and advertise them on social media and to buyers that you may have sold to on other shopping channels. If past customers have not visited your store for a while, offering them coupon codes or participation in loyalty programs through reminder emails is a proven method to regain their business and generate more sales on Shopify.
Buyers are more likely to become repeat customers if their questions can be answered as quickly and effectively as possible. Setting up a helpdesk is a great way to provide resolutions to support tickets even if your store can not provide live agents 24 hours a day. Automated replies can include answers to many questions about shipping or simply inform customers that an agent will reply to their messages as soon as possible.
What can I do to improve my Shopify store’s conversion rate?
No matter how much traffic you generate on your Shopify store, it could all be wasted if potential buyers can’t find the products that they are looking for. Ensure that search boxes and menus for navigation are clearly visible and allow visitors to find items in your catalog with as few clicks as possible.
Another important consideration when seeking to increase Shopify sales is to confirm that website graphics and navigation menus are properly formatted for all browsers and mobile devices. There are numerous free tools available that allow store owners to test their websites and confirm that as many visitors as possible can navigate their stores, find their desired products, and be able to complete checkouts without glitches.
Seller and product reputation are key factors when website visitors are on the verge of purchasing an item. With online competition often fierce for the same products, buyers want to purchase from a seller with a reputation for quickly fulfilling orders with effective communication and providing top-notch customer service. If a new seller has a proven track record on other shopping channels, they can showcase selling ratings from these platforms until their Shopify store is more established. You can also demonstrate that you are an authority on the merchandise being sold with blog or social media posts highlighting your expertise in the relevant industry.
Similarly, potential customers are attracted by popular products that are highly rated by buyers. If there aren’t enough buyers yet of particular products to post reviews on your store, refer to industry awards or reviews in publications that emphasize the quality and reliability of an item.
What are some strategies for increasing Shopify store traffic?
One of the best ways to generate more sales on a Shopify store is by increasing its Google search ranking when potential customers are on the hunt for products that you sell. First, identify search engine terms that buyers may use when searching for similar products. Then, include these SEO keywords as organically as possible in product titles, item descriptions, blog posts, and other content on a Shopify website.
Investing in Google Ads can also complement sound SEO keyword practices. Through paid advertising, properly configured Google Ads can refer buyers directly to a product page when related search terms are used.
Finally, if you have any presence on other sales channels or social media sites, make sure that buyers and followers know about your Shopify store. Present the store as a unique opportunity to offer a wider selection of products at lower prices than previously possible.
Why does speeding the checkout process lead to higher conversions?
The best chance for buyers to add items to their carts and complete checkout is to make the process as simple and efficient as possible. The longer a potential buyer is in checkout, the higher the likelihood they will be distracted or decide to browse another store instead.
Shopify stores offer a standardized checkout system that seeks to balance speed and security. One of the most obvious ways that the checkout pages emphasize speed is by using autocompletion techniques when customers are filling out their addresses and payment information. From just a few keystrokes, Shopify can identify a matching shipping address saving a buyer valuable time. Also, Shopify gives customers the option of saving their credit card and payment information for future purchases making their next checkout experience even faster.
Another way to generate more sales on Shopify is to give buyers as many payment options as possible after adding an item to their cart. With more ways to pay, buyers will have fewer reasons to abandon their purchases. Shopify already offers many ways to pay through its checkout system, and sellers can add even more payment methods through the store settings. If a buyer does not complete checkout for some reason, make sure that Shopify is set to send automated reminders to convince customers to return to the website and finalize their purchases.